Standing Tall in a Crowded Market: Crafting a Compelling Core Message written by John Jantsch read more at Duct Tape Marketing
In today’s competitive business landscape, standing out from the crowd is crucial to success. Your core marketing message, often referred to as your brand’s “unique selling proposition” (USP), is the key to making your business shine. Crafting an effective core message can transform your brand from being just another player in the market to becoming […]
Rethinking The Words You Should Lose For Those to Use written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Sam Horn
In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She’s been a speaker for 3 TEDx talks and the author of 10 books, including Tongue Fu, POP!, SOMEDAY is Not a Day in the Week.
Her new book Talking on Eggshells: Soft Skills for Hard Conversations, shows you
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